Our etsy shop has been opened for a little more than two years. It has been so fun to see our Etsy shop grow and have more products added to it. Every time we have an order, I still get SUPER EXCITED. And I have a feeling that will never change:) There are so many wonderful jewelers and products out there, that it is a blessing every time someone chooses us. All I can say is Thank you!
I went over all all the jewelry orders, and it was surprising what was selling, and what was not selling. The 80 20 Principle came to mind. This is known as the Pareto Principle Wikipedia described it best:
The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. Management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population; Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas.
This can apply to business by
80% of a company’s sales come from 20% of its products
This principle also applies to us. I thought it would be best to go from the lowest to the highest of the jewelry orders being sold.
First of all some of the items in our Etsy shop have not sold. We have 65 jewelry items and only 46 have sold.
Here are some pieces of jewelry that have never sold:
The one Jewelry Wonder. Then we have a lot of earrings that have sold only one pair. That accounts for 18 pieces of Jewelry in the shop. Which is fun to think that there is someone in the world who has a one of a kind piece of jewelry:)
There are nine pieces of jewelry that have sold 2 of each. We are moving up the ranks, YEAH! Such as the:
There are three orders of the Lucky 3:
There is one item that has 4 of them out in the world it is called the
Sterling Silver Swirl Hoops
2 Items that have sold 5 times, Oh YEAH!
It is the Silver toe Ring
And the Heart Hoop Earring
There are three items that have sold 6 times, they are:
Pearl Ring – My favorite ring of all time!
and the Braid Ring, that is super hard to make:)
2 Items that have sold 7 times they are:
Spiral Earrings – this is my favorite item to make in the shop
2 lucky earrings have been chosen 8 times, they should feel honored!
This Earring has 10 buyers! That is a heavy hitter:)
Also known as the Niobium Calla Lilly
This is the first item that we ever sold in our Etsy Shop, and never fails to disappoint!
Niobium Hoop Earrings with 15 Sales
16 Items sold of the recently added item the:
This summer was a fun spike in the buying of Toe rings, and we have some fun designs, this was are biggest seller coming in at 26 sales:
Our second highest seller with 51 sales and counting it is the
And are you ready for the Grand Finale?
The reason we can hope to even go to Prince Edward Island in the future or maybe a family vacation somewhere awesome?
It is the amazing Knot Ring with
415 sales and still climbing!
So yes the 80 20 definitely applies to our Etsy sales as well. It was fun to look back on the sales and see what is selling and what is not.
Tales of the Shop:
Halloween is coming up! We are planning on picking pumpkins tomorrow, my 3 year old Bennett aka Jake from the Jake and the Neverland Pirate, loves everything Halloween and has been pointing to the Pumpkin patch for a long time wanting to pick one! Because who does not love a good pumpkin? Last year we carved it too early, so it was moldy and falling a part by the time Halloween came. We are trying harder to wait for the big Pumpkin carving event…