How our Etsy shop is doing!

Our etsy shop has been opened for a little more than two years.  It has been so fun to see our Etsy shop grow and have more products added to it.  Every time we have an order, I still get SUPER EXCITED.  And I have a feeling that will never change:)  There are so many wonderful jewelers and products out there, that it is a blessing every time someone chooses us.  All I can say is Thank you!

I went over all all the jewelry orders, and it was surprising what was selling, and what was not selling.  The 80 20 Principle came to mind.  This is known as the Pareto Principle Wikipedia described it best:

The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.[1][2] Management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population; Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas.[2]

This can apply to business by

80% of a company’s sales come from 20% of its products

This principle also applies to us.  I thought it would be best to go from the lowest to the highest of the jewelry orders being sold.

First of all some of the items in our Etsy shop have not sold.  We have 65 jewelry items and only 46 have sold.

Here are some pieces of jewelry that have never sold:

Spiral Earring Small
Sterling Silver Spirals

Pearl With Swirl Hoop Earrings

Swirl pearl hoop

Green and Silver Dangle Hoops

greendanglefeature

Eclipse Sterling Silver Earrings

feature moon

The one Jewelry Wonder.  Then we have a lot of earrings that have sold only one pair. That accounts for 18 pieces of Jewelry in the shop.   Which is fun to think that there is someone in the world who has a one of a kind piece of jewelry:)

Such as the Heart of Goldgold heart
Niobium Treble Clef Earrings
treble nio

There are nine pieces of jewelry that have sold 2 of each.  We are moving up the ranks, YEAH!  Such as the:

Hammered Hoop Earrings

Featured

Gold Z Band
z ring

There are three orders of the Lucky 3:

Niobium Braided Hoop

rainbow

There is one item that has 4 of them out in the world it is called the
Sterling Silver Swirl Hoopssterling swirl

2 Items that have sold 5 times, Oh YEAH!

It is the Silver toe Ring

 

And the Heart Hoop Earring

heart loop

There are three items that have sold 6 times, they are:

Pearl Ring – My favorite ring of all time!

photo

Niobium Heart Shape

D15n

and the Braid Ring, that is super hard to make:)

braid flowerre

2 Items that have sold 7 times they are:

Spiral Earrings – this is my favorite item to make in the shop

D4small

spiral-small

Calla Lilly Hoop Earrings

cali lilly2 lucky earrings have been chosen 8 times, they should feel honored!

Chevron Band

Niobium Spiral Earrings

This Earring has 10 buyers!  That is a heavy hitter:)

Also known as the Niobium Calla Lilly

 

This is the first item that we ever sold in our Etsy Shop, and never fails to disappoint!

Niobium Hoop Earrings with 15 Sales

nio swirl

16 Items sold of the recently added item the:

Thick Niobium Style Earrings

nio gold spiral

This summer was a fun spike in the buying of Toe rings, and we have some fun designs, this was are biggest seller coming in at 26 sales:

Silver and Gold Toe Ring

gf:ss toe ring

Our second highest seller with 51 sales and counting it is the 

Double Knot Ring

money shot double

And are you ready for the Grand Finale?

The reason we can hope to even go to Prince Edward Island in the future or maybe a family vacation somewhere awesome?

It is the amazing Knot Ring with 

knot ring1

415 sales and still climbing!

gold knot

So yes the 80 20 definitely applies to our Etsy sales as well.  It was fun to look back on the sales and see what is selling and what is not.

Tales of the Shop:

Halloween is coming up!  We are planning on picking pumpkins tomorrow, my 3 year old Bennett aka Jake from the Jake and the Neverland Pirate, loves everything Halloween and has been pointing to the Pumpkin patch for a long time wanting to pick one!  Because who does not love a good pumpkin?  Last year we carved it too early, so it was moldy and falling a part by the time Halloween came.  We are trying harder to wait for the big Pumpkin carving event…

ANG41

2096

 

Posted in Blog, Jewelry Tutorials, Life in the Jewelry Shop | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The Pop Challenge – aka our new health challenge

Growing up my parents tried to teach us good habits, like exercising, eating right, not drinking soda, etc.  For the most part all of us try hard to follow suit.  More often than not we drop off the band wagon and we have our marathon running sister Nicole help us get  back on the health track.

DSCN5063

So she sent out this e-mail:

Hello Family! Continue reading

Posted in Blog, Everyday Life, Life in the Jewelry Shop | Tagged , | Comments Off

Classic Jewelry – Like Grace Kelly and Cary Grant

These past few weeks have been weeks full of jewelry, and I have enjoyed it immensely.

When my mom came to visit me she was able to bring jewelry to me to give to my wonderful Canadian friends who have helped me so much.

What surprised me the most is what they chose.  They did not choose my dads sculptural earrings like this:

DSC_0425DSC_0271DSC_0334

Continue reading

Posted in Jewelry Information | Tagged , , , , | Comments Off

Jewelry Photography

I have an awesome Nikon D 40, which I love with all my heart.  I realize that there is a lot that this camera has to offer but I tend to use two settings, they are called Auto and then the option of using no flash.

DSC_0271Then my sister gave me the challenge of photographing jewelry for the etsy shop.   Continue reading

Posted in Blog, Jewelry Information | Tagged , , | Comments Off

I went to my First Jewelry Show:)

My good friend invited me to a jewelry party.  I was intrigued by the idea of a jewelry show and wanted to support my good friend.  I ended up having a great time.  I took my favorite escort, Jamesy Boy and I was able to try on some jewelry.

DSC_0182

What I liked most about the party is that the lady who was talking about the products did not talk a long time.  I think she talked for 10 minutes and the rest of the time we could try on the jewelry.  The jewelry was lovely Continue reading

Posted in Blog | Comments Off

What you can do with wax…make earrings of course!

My parents just got back from a jewelry shown New York City along with Daniel his sweet wife Lizzy and Lisa.  Our little sister Lisa has gone to so many cool places and Disneyland a million times, that I am starting to realize that the youngest really does get some perks:)

20140816_142410

My dad is an artist and it reflects in all of his jewelry designs.  He recently took his artistic level to a whole new level when he started adding his own sculptures to his jewelry.  Here are a few examples:

DSC_0328 DSC_0382I cannot show you how to make these because I lack the artist gene in the family.  But I did ask the process he went through to make these, just in case any fellow artist would like to get their designs on jewelry:) Continue reading

Posted in Jewelry Tutorials | Tagged , , , , | Comments Off

My Mom Saved the Day Again…

There are a lot of Superheroes out there.

2008My brothers were and probably still are Superhero lovers, especially Daniel and his love for Batman.   My boys dabble in the love of Superheroes once and awhile.  But the greatest Superhero of all to me would be my mom. Continue reading

Posted in Everyday Life, Life in the Jewelry Shop | Tagged , | Comments Off

The Beginnings of Hoops By Hand

photo-26I have been asked to be a guest poster this week about my role in in the business. My wonderful sister, Angela, is the one you usually hear from and the one who runs the blog. Hoops By Hand was just an idea for a few years before anything actually came of it. Continue reading

Posted in Blog | Comments Off

Around the Circle – A Birthday Tradition

My boys asked me the other day what my favorite holiday was and I immediately said my birthday.  They were surprised and asked why.  I said because it is the day that celebrates me.  It is selfish I know, but growing up when our birthdays approached, we got to have a birth week!

DSCN5030 DSCN5029

Now as I am a mom, I realize what a smart idea that was for my parents to think of.  If your birthday does not live up to all that you had hoped for, it does not matter because you have six more days to make all of your dreams come true. Continue reading

Posted in Everyday Life, Life in the Jewelry Shop | Tagged , , , , | 1 Comment

Soffe Days at the Cabin!

This is the second annual event of Soffe days!  Actually it is the third annual Soffe days, but we the Johnsons were not there for the first one, so we don’t count it:)  This time Soffe days was held at our parent’s cabin.  This cabin is new to the family and we were excited about it, to say the least.

Growing up our Soffe Grandparents owned a cabin and we loved to visit it.  So I am grateful that my kids will have fun memories of this great cabin!

ANG50 ANG53 ANG15 Continue reading

Posted in Blog, Life in the Jewelry Shop | Tagged , | Comments Off